A Shift in Perspective.

What yoga’s teaching me about design.

This month my yoga instructor has been offering an intention of “perspective”. About how the way you hold your body — or your breath, or your focus — can completely change how something feels.

One small shift, and suddenly the thing that felt hard feels… different. Not easier, necessarily. But more doable. More aligned.

And lately, I’ve been thinking about how often that applies to branding.

When you’re deep in your business — juggling the to-dos, responding to the fires, making things work — it’s easy to lose the bigger picture. To start doing things simply because you’ve always done them. To make decisions based on convenience instead of clarity.

And that’s where things can start to feel off.

Not broken. Just misaligned. A little flat. A little meh.

But sometimes, all it takes is a shift in perspective.

Not a full rebrand. Not a big dramatic overhaul. Just a step back. A fresh look. A moment to ask:

Is this still true?
Is this still me?
Is this still working?

Good branding isn’t always about reinvention — it’s about realignment. It’s about making sure what you’re putting out into the world still feels connected to what you care about, who you’re here for, and what kind of experience you actually want to create.

Sometimes that means changing the story you’re telling.
Sometimes it means changing how you tell it.
Sometimes it just means remembering why you started.

Perspective doesn’t always shout. It nudges. It gently reminds you that your brand isn’t just how you look — it’s how you show up. And when you start showing up with more clarity, more honesty, more you — people feel it.

So if things have been feeling a little off lately, maybe don’t force it. Don’t scrap everything.

Just shift the angle. Take a breath. And look again.

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Why I Say “We” (Even Though It’s Mostly Just Me).